Future of YouTube
One reason this is an issue I want to examine on this site is the factor that there are many individuals who have built a market on YouTube. YouTube is a platform that supports many individuals from being idle in the workforce. In recent weeks, content creators have been in a frenzy because of the Federal Trade Commission (FTC) and YouTube’s $170 million settlement.
They found YouTube noncompliant to the Children’s Online Privacy Protection Act 1998 (COPPA) by collecting data of minors under the age of twelve. This involves how content producers will operate their channel now that they involve the government. The FTC has disclosed that they will carry a sweep on the millions of channels on the platform looking for channels that is not obeying with COPPA.
YouTube released a video explaining COPPA and how content producers can prepare for this sweep but the ingredients that classifies as contents that will get creators in trouble is unclear. Some of these elements comprise:
- Material of the video (e.g. educational matter for preschoolers).
- Whether children are your intended or actual market for the video.
- Whether the video includes child actors or models.
- Whether the video includes characters, celebrities, or toys that appeal to children, including animated characters or cartoon figures.
- Whether it designs the vocabulary of the video for minors to understand.
- Whether the video includes actions that appeal to minors, such as play-acting, silly songs or games, or early education.
- Whether the video includes songs, stories, or rhymes for minors.
- Any other information you may have to help determine your video’s audience, like empirical evidence of the video’s audience.
You can further find the rest of the deciding causes by visiting the YouTube Help page:
How Will This Affect YouTube?
There are an abundance of channels that create ideas that qualify the noncompliance rules such as the game, beauty, toy review, and craft channels. According to the FTC, they will move after channels that are child direct and child attractive. These niches may not be child direct, but it is a child attractive. If the creators delegate their contents as not child direct but the FTC finds that it apply the content towards minors, the FTC will sue the producers for $42,530 per video.
I have noticed several channels uploading goodbye videos because the fine is unreasonable and they decline to be the example.
By the end of December 2019, we will have channels disappearing and shifting to alternative platforms. What they do not realize is, you can leave YouTube because of COPPA but you cannot avoid the strike since the alternative platforms will shortly see the regulation. COPPA is an American federal law and it will affect US base companies. It is a guarantee.
The FTC extended and welcomed comments from creators before they enforced this law. You can leave a comment by December 9, 2019 and let them read your story by heading over to this link: https://www.regulations.gov/comment?D=FTC-2019-0054-0001
It is premature and I will continue to pursue this story. Establishing a plan to encourage creators to seek alternative routes is important. I am a strategist, so I am constantly planning for cases like this. There will be channels who will give up and surrender the platform, but there are still channels who will continue creating content and accept the regulation.
Are you a content creator?
Do you think the channels you frequent are leaving the platform?
What is your theory about the future of YouTube moving forward?
After the lies they caught YouTube with, do you trust them anymore?